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More About the Game

Created and hosted by San Francisco style icon Joel Goodrich, Fashionista FaceOff is the exciting new game that gives you the chance to become Fashionista of the Year!

Each week will feature a different challenge. You will be asked to create your best look according to the week’s theme, and compete with other fabulous Fashionistas from around the world. The top ten looks of the week will be decided by popular vote, so be sure to invite ALL of your friends to join the game!

If you make the final cut, your look will be judged by a panel of real life fashion celebrities, including style expert and television personality Keylee Sanders, top fashion show producer Charleston Pierce, international stylist Karen Tamblyn, and two-time Best-Dressed List nominee Joel Goodrich.

Once you win enough points, you will be entered into the annual Fashionista Face-Off contest, where you just might be named the next Fashionista of the Year! We're sure some of you will be outrageous and over-the-top, some of you will be fabulous and far-out - but NONE of you will be boring!

So good luck and we'll see you on the runway!

Joel, Keylee, Karen & Charleston


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